Setting Da Standards’, was founded by Makeda Bennett-Amparbeng in 2018; formed in light of the role she played in the removal of the discriminatory risk assessment Form 696. It was also co-founded by Jade Reid who also works in artist management and currently manages R&B/Pop singer Deanna Chase.
SDS are all about being and creating THE creative hub spot in Croydon to support up coming creatives. The idea was first pitched to Croydon councillor Callton Young OBE, he believed in the idea of the hub and SDS were awarded their first bit of funding through the Community Ward Budget.
SDS hub nights were born and hosted in the legendary Matthews Yard, here they welcome rappers, singers, poets, musicians and comedians; to not only take the stage but also provide a platform to network with each other.